Here’s an example of a global brand staying relevant by updating their brand identity system – adapting and evolving to ensure their product portfolio is easy to navigate and understand. Their new look still retains familiar faces but with a fresh and contemporary twist.

A successful rebrand hinges on several elements – not just on the visual identity. The identity is a result of having a strong plan in place first. The critical components listed in this article are spot on.

I choose wine based on the design of the label. I’m a designer so this is probably expected but recent research on packaging design proves I’m not alone…

When one of the biggest ad agencies in the world reinvents itself with a rebrand, it’s high time to pay attention and learn from the best in the business.

A good article with relevant tips on how to strengthen your brand image.

A brand is a promise to your audience, built to connect emotionally and deliver functionally.

A brand tweak is on the horizon for VW as the company looks towards the future of electric cars – and to lift its image post diesel debacle.

AMEX reveals its logo redesign. With a few subtle yet clever tweaks, the logo is far more flexible for a wide variety of applications. The smallest of details can have big impact.

Rebrand or brand refresh? This article reveals ways in which a brand can be rejuvenated, renewed and realigned as opposed to creating an entirely new one. It’s smart and resourceful.

Insight on finding the right name for a business and/or product. It’s no easy feat but absolutely critical to setting the foundation of a brand.

Dropbox has revealed a refreshed logo and launched a new branding and marketing campaign in a bid to set themselves apart from their competition and communicate their mission to ‘unlock creativity’.

“The importance of a name increases manifold when you are trying to name a brand or an organisation. A name becomes your brand’s identity and it is imperative to get it right. But there are many factors one needs to keep in mind when naming their brand.”

Now this is creative thinking when it comes to aligning brand strategy and company vision.

A study has found that young Aussies are positively connecting with brands – particularly on branded content via social media – and are choosing to spend up on life experiences.

These are excellent tips although I would have liked to see them listed in order of priority. Number 7 (Have clarity first) should absolutely come first. Without clarity, the process is a waste of time and money.

Starbucks ‘kindly’ asks Weedbukx, a marijuana-themed eatery in New Jersey, to change its logo.

“Brands shouldn’t change often – but if done for the right reasons and with the right process, your brand can be more powerful in a crowded marketplace.”

Stunning new livery for Hawaiian Airlines has been revealed. I just love that the collaboration involved front-line employees as part of the research phase of developing the new look.

“Branding is behaviour, actions and strategies centred around the needs of the customer. Simple.”