Project Overview

Sionna is a health and lifestyle business offering various wellness services for a wide range of clients. With such a broad service offering including yoga, float tanks, swimming coaching, lifestyle consultation and speaking engagements, Veva worked with the client to develop their brand architecture – a structure of brands that sit under one entity as opposed to a one-size-fits-all identity.

By working with the client to develop the individual brands succinctly and holistically, we ensured the business was equipped for the future as opposed to thinking about just one arm of the business for the present day. This approach enables the business portfolio to be interconnected and relatable but still differentiated from one another.