Point Engineering

Project Overview

This start-up mechanical engineering client approached Veva for a business name, logo design, brand development and stationery design.

After in-depth discovery sessions with our client, Veva worked with the client and collaborated with a professional copywriter to come up with a suitable business name. During the discovery and research process, it was established that the client would sit within a very cluttered market and many businesses were claiming the same points of difference.

There was one, however, that our client could confidently own and express:

Rationalising to make the complex simple

  • Their design process is about designing smarter.
  • They use fewer parts, simplify and streamline so that complex problems are solved in the most efficient and most distilled way.
  • They find the clarity, removing any imperfections or unnecessary complications.
  • The result for their end clients is a more refined, reliable, efficient and cost-effective solution – that works.

The business name and succeeding brand identity needed to convey that sharpness. It needed to encapsulate the precision in their process – that lack of ambiguity or unnecessary complexity.